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| Global Brand Standards |
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| Home Page | |
| Guidelines: Main Subjects |
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| Main Page | |
| Overview | |
| The Grid | |
| Color | |
| Imagery | |
| Typography | |
| Tone | |
| Sample Templates | |
| Contacts | |
| Quick Links | |
| Quick Tips | |
Last Update on
15 February 2002
15 February 2002
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Bringing Our Brand to Life Our Look, Tone, and Feel Visa has embarked upon an effort to be more consistent in our visual and verbal expressions. This communication is brought together in a Look, Tone, and Feel -- a system that brings our brand to life through vibrant colors, strong typography, a clear and direct tone of voice, a flexible grid pattern, and engaging photographs. These cues are -- like us -- fundamental and clear, built from simple, basic elements. They play an integral part in communicating our brand -- a brand that is more than our name and logo, but a collective experience of the possibilities that Visa provides. Why is this system so important to communicate? Because we, the employees and communications professionals of Visa, are charged with expressing our extraordinary brand. And these guidelines provide us with the tools to be better ambassadors. We can make a difference in how our customers see us.
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